How Much Does Appointment Setting Cost?

Johan Adolfsson -

Both Fortune 500 companies and small businesses utilize professional appointment setting services to get more meetings with their clients. In fact, many business owners consider lead generation campaigns as a good investment to increase their sales.

This is not that surprising since the main goal of using an appointment setting service is to generate qualified leads that have a good chance of adding revenue to your business.

What is a reasonable price for an appointment setting service?

Outsourcing cold calling and appointment setting to lead generation companies allows your sales team to spend more of their time with qualified prospects and waste no time chasing leads that are unlikely to pan out.

Now if you're wondering about the cost of outsourced appointment setting, you need to know that there is no definite figure that companies follow for their cold calling and appointment setting services since the cost may vary based on the following factors.

  • Sales or marketing campaign strategy
  • Target market
  • Market competition
  • Number of outbound callers
  • Number of qualified leads

But most likely, the price is set individually by each lead generation company.

Appointment Setting Pricing Models

If you'd like to have an idea of the real cost of an appointment setting, here are the most common compensation models for appointment setting services:

You pay a fixed amount for an appointment setting service even if the meeting is most likely to be cancelled. This may not be the best for companies who are outsourcing appointment setting for the first time.

Unless you are certain that you will get quality appointments every time, it's better to have a long and great working relationship with the lead generation company first before you agree to pay per appointment set.

Some B2B leads may cost as little as £10 or as high as £500 per appointment. This all depends on your business' industry, the complexity of your marketing campaign, and your target leads. Typically, you can expect to pay anywhere between £40 to £80 per lead but prices may exceed that if you are in the IT or Business industry as per this report.

You pay only after a complete meeting was conducted successfully. This is great because you won't have to pay for any cancelled bookings or delayed meetings. If you need to test a company's appointment setting services first, then agreeing to pay per completed meeting is the best way to do so.

This might be more expensive than paying per appointment set, but it offers the best value since you only have to pay the marketing company if the lead completes the meeting. This can save your business money if utilized the right way.

If your company can potentially earn on average about £20,000 in one quality B2B prospect, then you may be charged higher by lead generation companies for each meeting that they'll deliver.

Hourly charge

As the name suggests, you pay for every hour the meeting was conducted. Depending on your industry, booking appointments may last for just a few minutes to about an hour. If you're going with this option, we highly suggest going with a team of appointment setters that have good connections with notable decision makers in your industry.

If you intend to pay by the hour, appointment setting prices may range from £20 to £50 per hour. Price may depend on what type of campaign you need whether it's going to be B2C appointment setting or B2B appointment setting.

You can expect that the costs for B2B appointment setting will be more than B2C appointments since it will be using more in-demand resources and it may take some time to acquire a good list of qualified businesses to contact for your sales or marketing campaign.

Call list

Your appointment setting partner requires a list of companies and people to contact, specifically decision makers. Yet, keeping a list is not for free. Much like any other outsourced business services, there are setup fees that you have to pay the lead generation company. The cost for this will depend on what type of campaign you're running, and the market and businesses you're targeting.

You can expect to pay anywhere between £500 to £1500 in setup fees. This will cover developing the appointment setting script, campaign strategy, and acquiring the list of companies they can reach out to. If you'd like to save some money on your marketing expenses, you can use your own list of companies if you already have one.

But even if the prices vary, it is still better to compare the prices from several different suppliers. This is always a must whenever you're trying to outsource your company's appointment setting services.

Tips On How To Lower Appointment Setting Costs

Investing in a good appointment setting service can do wonders for your business by getting you the right clients, but let's not forget that this outsourced marketing campaign will still cost your company. If you'd like to reduce your expenses while still getting quality leads, you might find these tips useful.

Always think about ROI

Regardless of whether the appointment setting service is cheaper or expensive, you should always think about your Return of Investment or the ROI.

As long as the client meetings generate money and new business, it may be worth paying for an appointment setting, regardless of the cost per meeting.

If you have an idea of the price ranges for each service or meeting, you can easily calculate how much you need to spend for a lead and how much can you still receive.

Start with a pilot project

It is often a good idea to start with a pilot project with the appointment setting company before signing a longer agreement. This means outsourcing a small number of appointment setting before you decide if this is a worthy investment for your company.

This way, you can see the quality of the meetings delivered and how the overall collaboration works. You'll also get a chance to estimate how much you need to invest per month in your appointment setting campaigns to get your desired number of qualified prospects.

Compare different suppliers

Before you make a decision, it's best to compare the price range between various companies offering appointment setting services and see which one offers the best deal.

But it's not all about prices. You should also give importance to the quality of the services conducted by each company. Determine if the cost you're paying per lead is worth it in terms of the appointments that you are getting.

If you would like to know more about a certain lead generation company, try to look for verified reviews from their past clients.

Or you can use our services here to better assess your choices, you can freely and easily request quotes from different appointment setting companies in the United Kingdom.

Our partners are composed of professional B2C and B2B lead generation and appointment setting agents whose main goal is to deliver you quality leads every time.

If you'd like to get the best value for your money, then take the test today and we'll connect you to the right company that best fits your business preference and needs.

You can also call our customer service team at 020-80599450 for any questions you might have about our business services.